strategy

Marketing is solution-inspired storytelling around how your brand adds value. By telling your brand story through clear, engaging marketing strategies, we can build trust, loyalty and results.

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copywriting

Copywriting creates an authentic conversation between your brand and customer. More than just words, it’s value-based content that intrigues and empowers your customers to take action. Now.

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brand-experiences

Your brand should make a promise to tell a consistent, compelling message at every touch-point. Let’s craft a brand experience that makes a personal connection everywhere, every time.

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StickySubjects Blog

Happy Clients

“Susie is an extremely professional marketing strategist who also understands the importance of flawless execution. She quickly learned about our business and industry and has since become a very important part of our team. I would not hesitate to recommend Susie and Lipstick Sky Marketing.”
Mark Kerzner, President - TMG The Mortgage Group
“Susie is amazing to work with because she gets it. And by that I mean she is quick at connecting the dots. It is very important for me to work with people who deeply understand what branding is, and how to align and accurately reflect a brand foundation. Very reliable and extremely creative–a rare combo these days.”
Isabelle Mercier, Business Catalyst & Owner - LeapZone Strategies Inc.
“Copywriting is an art. Having the ability to absorb a product or service and express that feeling through creative writing is a rare skill. I would encourage anyone to read how Susie continues to capture the essence of what customers will experience when they book our Resort.  In my professional career, I have not seen writing talent quite like it.”
Stephen Peters, Resort Director - Pacific Sands Beach Resort
“Susie brings intelligence, experience, creativity, and thoroughness to everything she does. Her resourcefulness and ability to think ‘out of the box’ are invaluable assets. She communicates clearly and effectively so there are no ‘surprises.’ She sets a high standard for herself and her colleagues, and gets the job done.”
Jack Beauregard, Author, Founder & CEO - Successful Transition Planning Institute
“Since 2006, Susie has worked with Shift Strategy + Design on many projects for our hotel & resort clients. She has a gift for taking a creative brief and turning around brand positioning and copy that always nails the objectives. She knows how to write copy that really speaks to the core customer. I highly recommend Susie as a masterful copywriter.”
Susan Richardson, Principal - Shift Strategy + Design
“Susie not only thoroughly understands marketing on many levels, she has a passion for the programs she develops. She helps us stay front and centre with ongoing digital campaigns to a large western Canadian physician and dental customer base. Our results have been far above industry standards and the credit goes to Susie and Lipstick Sky Marketing.”
Don Berry, Executive Vice President - Medical Mart West

Recent Work