My skin – where some of my body parts were “over looked” the skin gods delivered and I thank them by looking after it. Although a couple of decades ago, between sun-beds and basting in baby-oil and iodine in the hot summer sun, a entire generation of us never really “got” it.
Suntan? Ha…that’s an understatement. We were orange people… year-round. As a result, I’m now religious about sunscreen, regular facials and investing in good products.
Better late than never right? And with a boatload of lotions, potions and miracle-in-a-jar solutions driven by a marketing machine called an “aging population” I’m hardly alone in the quest to turn back time.
The economic reality is all of the above is driving anti-aging product demand and prices through the medicine cabinet… which is why when I saw an infomercial for Murad’s Resurgence Program, it spoke to me. It said: good value in a quality line of products from a renowned skincare company and the convenience of auto-shipping every 3 months so I don’t have to think about it.
I confess. I was also totally drawn in by their luminous spokeswoman Joan Lunden who looks 40 vs. 60+… and faster than you can say “sign-me-up”, I was in.
Two weeks later my first Murad Resurgence delivery arrived complete with:
- Brilliant packaging that oozed feelings of health and younger skin… and I hadn’t even opened the box yet;
- Inside? Perfectly, symmetrically situated tubes of hope; and
- Persuasive printed materials including a catalogue of even more product options to add to my auto-shipments (gotta love good up-sell).
Basically it was skincare fairy-dust at every touch-point.
Results? Not so Joan Lunden.
Maybe it’s just my skin-type (normal?)… but the “glow” they promoted was more like “grease-monkey” which translated to clogged pores… and we all know where that leads. High school Clearasil flash-backs, that’s where.
So one more auto-ship and a fair test-drive later, I called Murad’s customer service line and cancelled. They took it well.
HERE’S THE STICKING POINT:
It’s not complicated. This was a classic case of a well branded/packaged marketing vortex that over-promised, under-delivered.
Quality skincare via infomercials? Step away from the 1-800 number. All those smiling, happy, shiny people are actors. Period.
It’s an experiment I won’t be repeating because right now, I feel like a lab rat with zits… so how’s that for a testimonial Murad?
SIDEBAR: First error… I didn’t consult Paula Begoun’s book Don’t Go to the Cosmetics Counter Without Me which basically pans the entire Murad Resurgence line. Paula is a one-woman cosmetics cop that puts out a detailed bible on virtually every beauty line on the market and I’ve been following her gospel for years. Begoun blog post coming soon… this chick has built a brand around the science of cosmetics. She knows her stuff and I can’t wait to write about it.