We’re all dancing a little faster these days, often too busy to keep our head above the keyboard let ..
I have a great sense of humour. I also fully support hair removal including Brazilian waxing. I am aware of the disastrous deforestation happening in the rainforests of Brazil. And I’m really good at connecting the dots, so what in the hell do all off the above have to do with each other?
My skin – where some of my body parts were “over looked” the skin gods delivered and I thank them by looking after it. Although a couple of decades ago, between sun-beds and basting in baby-oil and iodine in the hot summer sun, a entire generation of us never really “got” it. Suntan? Ha…that’s an understatement. We were orange people… year-round. And now we're trying to turn back time with miracle-in-a-jar anti-aging fairy-dust like Murad Resurgence.
There’s a customer revolt coming. And it’s brands that put as much focus on selecting, training and empowering front-line or even on-the-phone-line employees to act as brand managers delivering their brand promise... (breathe)... as much focus on THAT human interaction as they spend focusing on the online/digital side of their marketing mix. Those are the brands that will survive and thrive. Brands that not only have their finger on the pulse... they actually have one.