What do you get when you combine 6,000 women, Oprah Winfrey and a 3-day celebration in New York City? Some surreal, jaw-dropping, crack-up moments along with a whole lot of chaos and estrogen-fuelled drama. Oh… and a city-wide jump in shoe sales.
Stop the madness. How did I go from not having time to read a fiction book in years to being sucked down a vampire vortex so deep and suffocatingly sexy, I spend the non-existent free time I have Twilighting my life away?
How to describe the buzz around Julia Child... a resurgence? A resurrection? Not trying to be clever with the "r words" but those are the questions I asked myself when contemplating an attempt to capture the marketing story around the Julia phenomenon. I landed on renaissance because long before The Food network and media-moguls like Martha Stewart, there was Julia Child - a fun case study in the drivers that make any brand "cool".
It’s all the buzz – at 142 years old, Canada is the “cool new” global brand. The Vancouver 2010 Olympic Winter Games certainly put Canada centre stage, but beyond graciously talented athletes and great Olympic logo-wear, it’s national pride that’s raised the bar on this country’s brand experience.
Living in the downtown hub of the 2010 Vancouver Olympic machine, I can officially report... it’s beyond overwhelming. But what’s taking it to epic levels is the digital experience. And it’s being led by the Canadian television network, CTV. It’s Web 2.0 on steroids... squared. Seriously.
There was nothing “remarkable” about my Urban Barn brand experience... until now. And if you haven’t heard about “Robbie”, HomeOnHowe and what’s going on with the 2010 Winter Olympics in Vancouver BC... you will. Imagine Big Brother but with only 1 houseguest – Robbie. For 17 days, during the 2010 Winter Olympics in Vancouver, Robbie will live (yes, live) at the Howe Street Urban Barn location.