Media + Events

The Renaissance of Julia Child

How to describe the buzz around Julia Child... a resurgence? A resurrection? Not trying to be clever with the "r words" but those are the questions I asked myself when contemplating an attempt to capture the marketing story around the Julia phenomenon. I landed on renaissance because long before The Food network and media-moguls like Martha Stewart, there was Julia Child - a fun case study in the drivers that make any brand "cool".

Performance Enhanced Olympic CTV

Living in the downtown hub of the 2010 Vancouver Olympic machine, I can officially report... it’s beyond overwhelming. But what’s taking it to epic levels is the digital experience. And it’s being led by the Canadian television network, CTV. It’s Web 2.0 on steroids... squared. Seriously.

Fun & Winter Games

There was nothing “remarkable” about my Urban Barn brand experience... until now. And if you haven’t heard about “Robbie”, HomeOnHowe and what’s going on with the 2010 Winter Olympics in Vancouver BC... you will. Imagine Big Brother but with only 1 houseguest – Robbie. For 17 days, during the 2010 Winter Olympics in Vancouver, Robbie will live (yes, live) at the Howe Street Urban Barn location.