When Brands Drop the Ball on the Front Lines

There’s a customer revolt coming. And it’s brands that put as much focus on selecting, training and empowering front-line or even on-the-phone-line employees to act as brand managers delivering their brand promise... (breathe)... as much focus on THAT human interaction as they spend focusing on the online/digital side of their marketing mix. Those are the brands that will survive and thrive. Brands that not only have their finger on the pulse... they actually have one.

2016-10-15T15:28:19-07:00By |Gong Show, Services|2 Comments