On a recent trip to Las Vegas for two girlfriends’ double/debaucherous birthday celebrations, I was walking the strip thinking this town defies logic. It’s like […]
We’re all dancing a little faster these days, often too busy to keep our head above the keyboard let ..
The philosophy behind corporate promotional items has always been that “they offer an opportunity to get a brand name out to a target market” – and keep it there. Yawn... how many pens, coffee mugs and ball-caps can a person use? OK let’s get semi-current and talk mouse-pads, jump-sticks and laptop bags?… stop it. So how about apples with in-grown logos? Yes, you read that right.
Remember "instant coffee"? That crystallized, dirt-like substance reserved for camping and gramma's cupboard? How about Folgers commercials with Juan Valdez and his bean-totin’ donkey? Hardly memories that bring on coffee cravings, but Starbucks new VIA brand is changing all that with portable packets of jolt-worthy joe.
Last post, I lamented about my grease-monkey debacle with Murad’s skincare products… the ones Joan Lunden talked me into on a late-night infomercial (duh). Anyway, I was kicking myself for not consulting Paula Begoun’s Don’t Go to the Cosmetics Counter Without Me which basically pans the entire Murad Resurgence line. The Robert Parker of beauty products, she accepts no kick-backs and takes no prisoners with cosmetic product reviews based on science and performance... and she's a classic case-study in personal branding.
As my favourite digital marketing demi-god Mitch Joel said in a recent blog post, "Product Is The New Marketing". “The individual is empowered is code for Social Media,” writes Mitch. “This isn't really about word of mouth marketing in as much as it is about the fact that customers don't just tell one another about brands they love (and hate)... they tell everybody.” Which is exactly what happened with 1-800-Headsets.
How many blondes does it take to light a barbecue? That’s what I was asking myself this weekend as a friend and I were trying to spark up a piece-of-crap grill at a girls' soiree – right before the click-click-click of the dead starter turned to the WOOF of a propane-fuelled cloud of fire. We both still had our eyebrows but as the unmistakable whiff of singed forearms hung in the evening air… followed by some painfully slow, uneven cooking… all I could think was I LOVE MY WEBER.
What do you get when you combine 6,000 women, Oprah Winfrey and a 3-day celebration in New York City? Some surreal, jaw-dropping, crack-up moments along with a whole lot of chaos and estrogen-fuelled drama. Oh… and a city-wide jump in shoe sales.
Stop the madness. How did I go from not having time to read a fiction book in years to being sucked down a vampire vortex so deep and suffocatingly sexy, I spend the non-existent free time I have Twilighting my life away?
How to describe the buzz around Julia Child... a resurgence? A resurrection? Not trying to be clever with the "r words" but those are the questions I asked myself when contemplating an attempt to capture the marketing story around the Julia phenomenon. I landed on renaissance because long before The Food network and media-moguls like Martha Stewart, there was Julia Child - a fun case study in the drivers that make any brand "cool".