Listen Up – 1800headsets

Listen Up – 1800headsets

As my favourite digital marketing demi-god Mitch Joel said in a recent blog post, “Product Is The New Marketing“.

The individual is empowered is code for Social Media,” writes Mitch.  This isn’t really about word of mouth marketing in as much as it is about the fact that customers don’t just tell one another about brands they love (and hate)… they tell everybody.”

Which is exactly what happened here.

I was first introduced to 1800Headsets through my friends at LeapZone Strategies when they raved/blogged about the service.

Nothing like a glowing endorsement to get me motivated.  Plus I was looking for a replacement office phone and me (and my chiropractor) love headsets.

Having hung myself copious times with headset cords, I was particularly interested in finding out about cordless options.  Well voila!  I landed on and a world of options unfolded.  From selection through product delivery and support, I’ve enjoyed a fantastic, multi-functional office phone/headset solution ever since.

This week, I needed a replacement battery and was reminded of all the reasons why this service rocks.  I landed back on their easy-to-navigate site where help is encouraged through a “Customer Love” mantra, where LiveChat operators are standing by for assistance, where picking up the phone is welcomed with messages like “Call us!  A real person would be happy to help you.”

In a rush, I decided to go traditional.  Inside two minutes, the delightful customer service dude pulled up my profile, told me what I needed and made it happen.  Yeah.

I was promised delivery by Friday, got it Thursday.  The box came complete with custom, idiot-proof installation tips/instructions and…get this… TOOTSIE ROLLS.

Yes, Tootsie Rolls.

Nothing like taking an already great brand experience and making it fun and yummy too.


To be clear, all I needed was to get my phone battery replaced… boring right?  Wrong.  1-800-Headsets took a pedestrian purchase and made it personal, easy and enjoyable.

And the best part is, with the power and influence vested in me as a consumer, I get to share it with you.

When is the last time you were surprised and delighted by a brand?  Tell us about it…

2016-10-15T15:28:17+00:00 By |Products, Standing "O"|2 Comments

About the Author:

With a take-no-prisoners approach to helping build brand experiences around big ideas, Susie Dore'–Brand Strategist, Copywriter and Founder of Lipstick Sky Marketing–works with inspired clients in a wide range of industries across North America.


  1. Grant February 9, 2011 at 1:43 pm - Reply

    Just got my Headset and wasnt impressed. Spent $300 plus on the product and I thought the Tootsie Rolls were a joke. Why would I eat Tootsie Rolls that came in a box of electronics. The product was tied together with used Twist Ties from Glad.

    I asked my Co-Workers if they wanted a Tootsie Rolls and they all agreed that the concept was a little sick. The idea is pretty bad.

    • Susan Doré February 10, 2011 at 2:32 pm - Reply

      Fair comment Grant… I guess Tootsie Rolls are not everybody’s favourite. (I thought it was a fun touch?) Hope you were happier with the ordering process and most importantly, your headset! That’s about what I paid but the better news is it still works perfectly after 3+ years.

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