Brand Experiences 2017-06-15T20:36:57+00:00

Welcome to the New Normal

Here’s where “the rubber hits the road,” when companies become “great or average,” that “moment of truth”… and every other metaphor we can think of to set the stage for the importance of not just building your brand, but creating a brand experience.

The world is moving at light-speed and with the power and influence vested in consumer, the bar on expectations is higher than ever.

And while great creative design helps build brands faster out of the gates, what keeps customers coming back is beyond pretty layouts.

The secret is in really getting your customer. It’s about making an emotional connection online and on the front lines that makes them feel good about your product or service.

In short, it’s showtime.

And in the eyes of your customer, failure to deliver a consistent message at every touch-point will jeopardize–and over time–erode your brand.

Let’s avoid that.

From clear, value-driven marketing strategies to copywriting that crafts a voice for your brand, the full-circle moment comes when we can then rollout the look, feel and personality of your brand in every communication.

Once that happens, it’s no longer just transactional with your customers, it’s experiential.

And today, if you want to rise above the noise, developing brand experiences is not optional.  It’s the new normal.

Once we get our heads around the 3-Step Brand Q+A, it’s time to head to the drawing board. Together we’ll create a brand identity through logo design, taglines and key messages that speak vs. whisper to your customers. [see sample work]

webdev

From basic lead conversion websites to full-scale content management systems, our proven web design formula cuts through the time-sucking, jargon-rich web world so seamlessly, you’ll wonder what all the fuss was about. [see sample work]

By getting clear on positioning that aligns with your brand story, we can develop a plan to deliver those key messages. Now it’s time to cue the e-newsletters, blog and digital ad strategies to blow your customers and competition away. Ready? [see sample work]