Stuck for words?
We get it and we can help with writing, editing, brainstorming, and by managing your communications schedule so you don’t have to. Because it’s on auto-pilot.
And sure, anyone can write.
The difference with professional copywriting and content writing is a strategic dance with words that create lively, engaging conversation.
Quite simply, words that make people want what you sell.
First, you may be wondering what the distinction is between content writing and copywriting. They both involve writing “copy” but to clarify:
- Content writing is designed around keywords and phrases that are relevant and valuable to your target audience. Think blogs, articles, white-papers that are promoted online with the objective of showing up on search engines and attracting your customer to find out more.
- Copywriting engages your customer on an emotional level, earning their trust, and persuading them to take a profitable action (i.e. buy!). Think web copy, collateral sales materials and e-newsletters.
To be effective, they need to work together, because content without copywriting is a waste of good content and vice versa.
Done right, you can build large, loyal audiences that convert into fans and customers. But it all starts with words, so let’s make the world listen with words that stick.
website audit + refresh
articles + white papers
key messages for social media