Let’s Break it Down
Remember when marketing your business and developing a strategy seemed a lot simpler? It actually wasn’t that long ago that you had a few newspapers, magazines, radio stations and TV channels to choose from, and the ripple effect of the words “mail strike” were like an F-bomb to your marketing plan.
To say the digital age has added a new dimension to how you now market your business is a massive understatement, but it doesn’t have to be overwhelming or complicated.
That is, if you plan it right.
It starts with understanding the problem/solution equation of what makes your company product or service different, groundbreaking… a rockstar of ingenuity in the eyes of your customer. Your business objectives, core marketing strategies and the foundation of your brand experience all flow from there.
Whether we meet live, over the phone, or on Skype, the process is the same.
3-Step Brand Q+A: