Let’s Break it Down
Remember when marketing your business and developing a strategy seemed a lot simpler? It actually wasn’t that long ago that you had a few newspapers, magazines, radio stations and TV channels to choose from, and the ripple effect of the words “mail strike” were like an F-bomb to your marketing plan.
To say the digital age has added a new dimension to how you now market your business is a massive understatement, but it doesn’t have to be overwhelming or complicated.
That is, if you plan it right.
It starts with understanding the problem/solution equation of what makes your company product or service different, groundbreaking… a rockstar of ingenuity in the eyes of your customer. Your business objectives, core marketing strategies and the foundation of your brand experience all flow from there.
Whether we meet live, over the phone, or on Skype, the process is the same.
3-Step Brand Q+A:
We’ll start by understanding the 80/20 of your client base and get inside the head of your ideal customers. Who are they? Where are they? What makes them tick? What keeps them up at night? What do they have in common? How do they interact with your brand? What are their expectations and what would exceed them?
This is when an “audit” is a good thing. Let’s get under the hood of your market and where you stand compared to competitors. What’s unique about what you deliver to your customers? What are your current marketing strategies, tools and tactics? What are the emerging trends and what does that mean 1, 2 and 5 years from now?
Once we understand your ideal customers, where you’re positioned and the opportunities, it’s time to ensure your brand story and marketing strategies, tactics and tools are aligned. That could also mean a new or updated logo, or copywriting
our way around a tagline and key messages that better communicate “what’s in it for your customer.”