Marketing is solution-inspired storytelling around how your brand adds value. By telling your brand story through clear, engaging marketing strategies, we can build trust, loyalty and results. [more]


Copywriting creates an authentic conversation between your brand and customer. More than just words, it’s value-based content that intrigues and empowers your customers to take action. Now. [more]


Your brand should make a promise to tell a consistent, compelling message at every touch-point. Let’s craft a brand experience that makes a connection with your customers everywhere, every time. [more]



StickySubjects Blog

Happy Clients

“Susie is an extremely professional marketing strategist who also understands the importance of flawless execution. She quickly learned about our business and industry and has since become a very important part of our team. I would not hesitate to recommend Susie and Lipstick Sky Marketing.”
Mark Kerzner, President - TMG The Mortgage Group

“Susie is amazing to work with because she gets it. And by that I mean she is quick at connecting the dots. It is very important for me to work with people who deeply understand what branding is, and how to align and accurately reflect a brand foundation. Very reliable and extremely creative–a rare combo these days.”

Isabelle Mercier, Business Catalyst & Owner - LeapZone Strategies Inc.

“In relaunching the Shaughnessy brand, website, mobile app, and member communications, Susie and her team approached the project very strategically and methodically, working closely with us the whole way. It exceeded my expectations, and most importantly, our current and future members are now enjoyed a dramatically improved online experience!”

Jason Sigurdson, GM & CEO - Shaughnessy Golf and Country Club

“Copywriting is an art. Having the ability to absorb a product or service and express that feeling through creative writing is a rare skill. I would encourage anyone to read how Susie captures the essence of a brand experience, especially in the highly competitive travel & tourism industry.  In my professional career, I have not seen writing talent quite like it.”

Stephen Peters, Tourism & Hospitality Professional
“Susie brings intelligence, experience, creativity, and thoroughness to everything she does. Her resourcefulness and ability to think ‘out of the box’ are invaluable assets. She communicates clearly and effectively so there are no ‘surprises.’ She sets a high standard for herself and her colleagues, and gets the job done.”
Jack Beauregard, Author, Founder & CEO - Successful Transition Planning Institute

“Since 2006, Susie has worked with Shift Strategy + Design on many projects for our hotel & resort clients. She has a gift for taking a creative brief and turning around brand positioning and copy that always nails the objectives. She knows how to write copy that really speaks to the core customer. I highly recommend Susie as a masterful copywriter.”

Susan Richardson, Principal - Shift Strategy + Design